We're a half-hour south of Traverse City, Michigan, near Sleeping Bear Dunes National Lakeshore, and just 20 minutes from Crystal Mountain ski resort. Our store is located in Beulah's downtown shopping district, across the street from Beulah Park, and just a few steps from beautiful Crystal Lake and its public beach and boat launch.

If you're new to the area, click here for directions.

Crystal Lake is truly one of northern Michigan's stunning jewels, with its marvelously clear water and magnificent shoreline. It has become one of the area's top travel destinations, with year-round adventures for everyone. Summer visitors can enjoy swimming, fishing, and boating, while winter guests thrive on skiing, snowmobiling, and snowshoeing. Other activities include hunting, the fall color tour, kayaking, and gathering morel mushrooms in the spring.

In addition to nearby Sleeping Bear Dunes and Crystal Mountain, area attractions include Point Betsie Lighthouse in Frankfort, Gwen Frostic Prints, and the Cherry Bowl Drive-in Theatre. For hikers, the Betsie Valley Trailhead can be found right across the street from our front door.